Page 13 - July 2022 newsletter issue, WEBEL, WBEIDC

12 Volume: 31
July 2022 Issue
e - Newsletter

The advantages of e-Commerce are as below:
o Business begins at home o Ease in advertising and o Usage of safe & secure Digital
o Least Investment marketing payment modes
o Low in operational/fixed cost o Flexibility for customers o Reduces migration to other sectors
o Rapid selling o Geography is not a bar

The following activities are taken into consideration for up skilling:
o Introduction of Digital Marketing
o Concept of Supply Chain management
o Internet Banking
o Online Transaction processing
o Insights of Inventory
o Eco-friendly Packaging & Delivery
o Arrangement of Video Conference/ virtual meeting
o Opening business account in standard e-Commerce platform

Drone Monitoring and Crowd Management

Gangasagar Mela is an annual gathering which happens on the eastern coast of Sagar islands in West Bengal.
Each year millions of devotees come here to pray and be part of the celebration. Ensuring safety and security
of the devotees is a crucial part of the state administration. Considering the advantages of having aerial
surveillance using drones, the administration have started deploying drones in Gangasagar Mela since 2018.

The department was very quickly able to see the advantages of the technology like this could bring in. Drones
are flown at safe altitudes from open locations to continuously monitor the crowd movement and use the

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